This Scott Rod company video is making the rounds online, and while one person amusingly called it a documentary (it's a "commissioned" work -- a commercial), it's significant for a couple of reasons.
Scott | behind the scenes from Scott Fly Rods on Vimeo.
First, Felt Soul Media are pretty clearly in a class by themselves, and the video's damn good stuff. If you're going to hire someone to do something, might as well hire the best.
Second, it's nice to see one of fly fishing's less-inventive marketers finally loosen the straightjacket.
Scott is one of fly fishing's iconic brands, but it's also a company that might not exist in its present form if it weren't for what we'll term "vanity" ownership. With the appearance of direct sales models in the fly fishing world, companies like Scott Rods will be facing new pressures, and need to respond with new tactics.
See you on TV, Tom Chandler.
p.s. -- I'm still waiting for someone to pull their head out of their ass and hire
comedy fly fishing guru Steve Apple to produce a killer viral video...