fly fishing industry,    Underground Entertainment,    Video

The Sage ONE Fly Rod Video You Wish They'd Release

Posted by Tom Chandler 2/27/2012

I'm writing a lot of video projects and testing new scriptwriting software, and after I received a late-to-the-party email challenging me to do better than Sage did for their hypish ONE fly rod announcment,

I thought I'd powder two birds with one software test. Ladies, Gentlemen and Undergrounders, I give you:

The video Sage should have used to launch the ONE fly rod:

[scrippet]

NOW THAT'S ACCURACY/SAGE ONE AD

EXT. DRIFT BOAT - DAY

A FLY FISHERMAN stands at the front of a drift boat, the GUIDE at the oars behind him. The guide is talking around the whistle clamped firmly in his teeth.

GUIDE
(finishing sentence)

...and when I blow the whistle, you set the hook.

FLY FISHERMAN
Really? A whistle?

GUIDE
(Oblivious, staring at water)
Wait for it... wait for...

FLY FISHERMAN
Seriously, you can forget the tip.

GUIDE
Waaaaiiiit foooorrrrr iiiit...

FLY FISHERMAN
(calmly)
If you blow that damned whistle I'll kill you.

CUT TO:

Closeup of GUIDE's face, cheeks puffed out as he blows the whistle.

GUIDE
SCHREEEEEEEEEEEEEEEEEEEEET! SCHREEE... arghhh.

Whiplash noise. Whistle shriek stops, whistle falls out of GUIDE'S mouth. He looks surprised, then face goes blank.

CUT TO:

Closeup of FLY FISHERMAN's face as blood splatters across it.

Camera pulls back from FLY FISHERMAN and over the GUIDE's shoulder. Guide stands unsteadily, turns 3/4 to camera, reveals a five-weight fly rod sticking through his chest. Blood spurts like a Monty Python skit.

FLY FISHERMAN's face pops up over the GUIDE's shoulder, peers down as the GUIDE slowly slumps to the floor.

FLY FISHERMAN
Through the heart. Wow, that Sage ONE rod really *is* accurate.

GUIDE gurgles, falls noisily off the bottom of the frame to the drift boat floor.

> FADE TO BLACK

SUPER: Sage Logo

VOICE OVER: The Sage ONE. Hit what you're aiming at *every* time.

[/scrippet]

AuthorPicture

Tom Chandler

As the author of the decade leading fly fishing blog Trout Underground, Tom believes that fishing is not about measuring the experience but instead of about having fun. As a staunch environmentalist, he brings to the Yobi Community thought leadership on environmental and access issues facing us today.

15 comments
FlyLink: New product alert! Tactical waders & vests! Available in rod or bullet proof! MOLLE compatible, with accessories for floatant, fly boxes, weapons & spare magazines! We could tie in with the movie promo! Brilliant! Hell, it worked in the shooting sports, where guys who have never faced down anything more dangerous than a chipmunk are totally outfitted in the stuff...
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New product alert! Tactical waders & vests! Available in rod or bullet proof! MOLLE compatible, with accessories for floatant, fly boxes, weapons & spare magazines! We could tie in with the movie promo!
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Craig: I prefer a wading staff myself.Some guides have developed a thick skin and today’s high modulus rods are too brittle to be effective, especially a 5 weight.Also, if I were a guide, I would get a real fear-on about wading boots with studs and cleats. Guides with thick skins? Really? I thought the whole breathable waders thing was a movement on the guide's part to find a waterproof way of jamming ... more their tutus into waders. Neoprenes were just too difficult for the majority of the guides to use. Plus they thought they looked fat in them.
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I think you should take a second look at today's fly rods, which are a lot tougher than they used to be. In fact, a visit to the nearby meatlocker with a ONE, Helios or whatever (think Rocky with a fly rod) would probably prove instructive. And I think we've got a segment here for Mythbusters...
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I prefer a wading staff myself. Some guides have developed a thick skin and today's high modulus rods are too brittle to be effective, especially a 5 weight. Also, if I were a guide, I would get a real fear-on about wading boots with studs and cleats.
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Turnip Truck Driver: Absolutely fab! Just fab!Tom, you’re the best, just the best … let’s do lunch. Sure. Just let me find my clip-on ponytail first.
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Mike: Awesome. Let’s shoot it on location. Have your people call my people. I see a big, big tax write-off headed our way...
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Awesome. Let's shoot it on location. Have your people call my people.
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Absolutely fab! Just fab! Tom, you're the best, just the best ... let's do lunch.
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OK, but I want an Executive Producer credit and the biggest trailer.
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APfromNC: And the Oscar goes to…. Wait, I haven't written my nauseatingly self-serving, pretentious acceptance speech yet...
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Sweet. We'll shoot it. Gratis.
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And the Oscar goes to....
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That truly is brilliant. I can already see I failed to bring any kind of sci-fi component to the Simms ad (teleportation, zombies, vampires, etc).
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Reminds me of this one: http://www.businessinsider.com/this-is-the-most-twisted-college-recruitment-ad-you-will-ever-seeand-its-real-2012-2
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