Category:
fly fishing industry News orvis ross reels scientific anglers
Added Date:
Wednesday, 1 May, 2013
Summary
Consolidation isn't exactly unknown in the business world these days, but I admit this announcement caught me a little by surprise:
Content
Consolidation isn't exactly unknown in the business world these days, but I admit this announcement caught me a little by surprise:
Manchester, VT (May 1, 2013) – The Orvis Company, Inc. of Manchester, Vermont today announced it has entered into a definitive agreement to acquire the Scientific Anglers and Ross Reels businesses from 3M (NYSE:MMM). Upon completion of the transaction, Orvis plans to continue to operate the Midland, MI based business independently under the Scientific Anglers brand. Ross Reels will also continue to operate independently under its brand name from its Montrose, CO headquarters. The transaction is expected to be completed in the second quarter. Terms of the transaction were not disclosed.
Ok. My first journalistic response was that Orvis worked with SciAnglers on fly lines (SA produces the Orvis "base" lines, which are then hot-rodded in the Orvis rod shop), so... why not?
But this passage caught me a little unawares:
“There is no plan for Orvis to carry Scientific Anglers-brand fly lines in its catalog, stores or website, nor are there plans to more widely distribute Orvis products through S.A.’s established wholesale accounts. Each brand must remain focused on being the leading innovator in their respective product categories and distribution channels,” Lepage said. “Maintaining that clarity will be the key to our success.”
Orvis is something of a direct marketing machine; I assumed we'd see all three organizational marketing bits intertwining with Orvis applying some of its direct muscle. But on a phone call, Tom Rosenbauer said SA and Ross "are wholesale business and we want to keep them wholesale businesses." OK. It's all adding up to be a standard, everyday buyout. Until I applied the sophisticated journalistic techniques developed by American's stellar crop of birthers and conspiracy theorists. To whit:
“We think both businesses have incredible opportunities to drive fly-fishing innovation well into the future,” said David Perkins, Orvis Executive Vice Chairman. “Jim Lepage will move to Midland and from there he will be dedicated to running both S.A. and Ross. He and the excellent teams already in place will build these strong brands for the future. Neither consumers nor the trade will likely notice much of a difference in the branding of these businesses under Orvis ownership. What they will notice is renewed marketing energy, well-supported sales and service staff and an even higher level of new product innovation."
Aha! And I had my story. All the facts clearly point to the following: Jim LePage is the love child of Marilyn Monroe and one of the Perkins clan, and this purchase is basically a gift to him in return for his silence on the whole embarrassing episode. When I confronted Rosenbauer with the truth, he backpedaled desperately: "We'll see an increased emphasis on quality control and R&&D." You can almost read the fear in his voice. "And we're bringing Bruce Richardson back to SA. It's really cool to have Bruce Richardson back on board, and with Jim LePage working as a hands-on manager, we should see some cool new innovations coming from SA and Ross." That, my fellow Undergrounders, is confirmation. Need more proof? I can already predict that not a single one of the other Illuminati-controlled fly fishing blogs or media is going to publish the real truth. Thus, the absence of the truth confirms the truth -- which you'll receive only at the Underground. See you scanning for black helicopters, Tom Chandler.
Truckee is a charming western mountain town. Truckee is geared toward both summer and winter tourism where visitors can hike, climb, shout into surrealistic caverns, or eat a superb ... moremeal, all before their head hits the pillow. Truckee is located along Interstate 80 and the Truckee river runs on the east side of town down the eastern slope of the Sierra Nevada in to Reno, Nevada. Truckee's elevation is 5,899 ft and around 16,000 people call it home. Truckee's annual snow pabck makes it the fifth snowiest city in the United States. For fly fishermen and paddlers alike the Truckee river is the main attraction. The river runs once gentle and through gurgling rapids as it changes its face almost constantly.
The North Fork and South Fork of the Kern Wild and Scenic River is located within a four-hour drive of more than one-third of the population of southern California. With its range ... moreof elevation, topography and vegetation, it offers a broad spectrum of recreation opportunities for all seasons of the year. Principal outdoor recreation activities include fishing, hiking, camping and whitewater boating.
The North Fork flows through Sequoia National Park and the Sequoia National Forest, past post-pile formations, spiked-granite protrusions and sharp rock ledges. The North Fork Kern River canyon within the Golden Trout Wilderness may be the longest, linear glacially-sculpted valley in the world. It contains regionally unique features referred to as Kernbuts and Kerncols. These rounded to elongated (parallel to the axis of the canyon) granitic knobs (Kernbuts) and the depressions between them (Kerncols) were first identified and named in the Kern Canyon.
The North Fork River corridor also includes regionally uncommon wetland habitat at Kern Lakes and the alkaline seep at the Forks of the Kern. The wetland habitat contains several uncommon aquatic and marsh species; the alkaline seep also supports several uncommon plants. The river's deep pool habitat supports a population of wild trout and also vividly colored hybrid trout.
The South Fork Kern River flows through a diverse landscape, including whitewater, waterfalls, large granite outcrops interspersed with open areas and open meadows with extensive vistas. The segment in the Dome Land Wilderness flows by numerous granitic domes and through a rugged and steep granitic gorge where whitewater rapids are common.
With a gradient of 30 feet per mile, the North Fork Kern is one of the steepest and wildest whitewater rivers in North America. The Forks Run is a nearly continuous series of Class IV and V rapids and waterfalls. The Upper Kern is a popular stretch of river for whitewater boating, camping and fishing. The Lower Kern runs 32 miles from Isabella Dam to the canyon mouth above Bakersfield, California.
The Merced River originates in the Southeastern corner of Yosemite National Park. Its headwaters begin at 7900 feet at the Clarke Range. It flows over Nevada and Vernal Falls, and ... morelastly, Illilouette Creek before she flows through the main Yosemite Valley. Then the Merced, picks up water from Tenaya, Yosemite, Bridalveil, and Pigeon Creeks near the end of the valley, and meeting up the water from Cascade Creek before the river flows through the Merced River Canyon and then outside the park. Its South and North Forks join it a few miles outside the park.
The Lower Merced is another river that can be drifted, water flow permitting, or walk & waded January through May.
Enjoy a day fishing the Truckee River near Sierraville, California. With our extensive experience fishing the Truckee River, we have the vast knowledge needed to help you catch fish ... moreand have fun doing it. We specialize in guided trips for fishermen of all types from first-time anglers, to experts.
Duration: 4 hours - 8 hours
Fly Fishing the American River in Northern Califronia will leave even the most advanced fly fisherman wanting more. That is why a knowledgable American River Fly Fishing Guide will ... morenot only educate you on the river sytem and its species, but show you the ins and outs, when, where, why, how and with what. Whether you are swinging for steelhead on the Lower American River or dry fly fishing the South Fork American River, you will be pleasantly pleased with the results.
The American River system is where you can start out fishing the Lower American River for shad, striper or steelhead while wet wading on a summer morning, then go eat lunch, get back on the road shoot up hwy 50 and within 45 minutes, have 30 fish on the South Fork American River fishing drys. Fishing the American River is one that can satisfy any fly fishing crave. The Lower American River is known for its shad, striper, steelhead and salmon runs. Shad start to enter the river in late spring, with some entering as early as April, the fishing starts to pick up in late May and early June, with July being the best. Even though the migration has ended the fishing can be great on those late July summer nights. If you have never fought a shad on a fly rod, I highly suggest it, they don’t call it the poor man’s tarpon for nothing. There are two methods used when shad fishing, one is swinging flys specifically tied for shad, the other is drifting flies under an indicator. Either technique is productive when used properly.
As far as stripers go, there are some resident fish in the river system year round, but can be extremely hard to catch due to the lack of numbers. When the weather warms so does the water as well as the Striper migration. The stripers start entering the river in early April and they are in the river system through September. Your best numbers in the lower part of the river is between April and May. June is a little slower due to the amount of shad that are in the river system and the stripers actively feeding on them, but once the shad are gone the fishing really heats up from late July through August, September and sometimes even October depending on the weather and water conditions. The best technique used for stripers is by stripping or swinging clousers with sink tips, full sinks and shoot head lines.
Now for the Steelhead, half pounders can be year round, but are mostly caught from late summer to spring. They can be caught using many techniques, from swinging to nymphing and even throwing drys. The best months to be on the water for half pounders are August through October along with March April and May. Don’t be discouraged by the word half pounder, this was the original run before the Eel and Mad river strain (winter run steelhead) was introduced in the 70's. These guys can put up a real fight for their size and most half pounders are wild fish ranging from 16-22" some even pushing 5 pounds and they are always full of spunk. The winter run doesn’t start showing up until the beginning of October, this is also peak time for the salmon run. The winter run steelhead that are on the American came from the Eel and Mad River systems, that was introduce by DFG to protect the steelhead population after the dams where e rected. These fish can be caught throughout the length of river from mid October all the way through March, sometimes even April. These fish range anywhere from 5 to 15 pounds. As far as fishing techniques goes, these big boys can be caught with the same techniques used on their half brothers, just scaled up a bit. If you want to get into steelhead and don't want to travel severals hours and possibly get a big goose egg, the American River is where its at. Not only is it our back yard, but we have 30+ years fishing this river system and we know where these fish hold throughout the year. Come enjoy some backyard fishing on a great river like the American river.
-Brian-
Jay Clark Fly Fishing is one of the top Northern Sierra fly fishing guide service and outfitter. We offer guided fly fishing adventures for trout, bass and carp - from beginners to ... moreexperts and those in between we can customize your adventure to suit your needs. We can float tube and fish from a boat on our stillwater destinations. All moving water trips are strictly walk and wade.
We also offer :
Casting instruction
Float tubing clinics
Fishing is supposed to be fun so I place an emphasis on having a good time.I provide a safe and fun environment to learn in. Lets Fish!
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